Most coffee ads feel like a warm hug. This one felt like being front row at a Mötley Crüe concert – on purpose.

Kicking Horse had great beans. That wasn’t the problem. The problem was a sleepy category full of bathrobes, breakfast tables, and brands trying to whisper you awake. So we kicked the damn door down.

“Kickstart Your Heart” was a riot of a brand campaign led by a wild-eyed donkey and brand mascot busting out of her barn and tearing into the day. She’s the spirit of Kicking Horse: rebellious, restless, and ready to go.

The copy punched. The visuals kicked. The message? Wake up and kick ass.

When U.S.-imposed tariffs stirred up national pride, while every other brand scrambled for flag emojis Kicking Horse Coffee moved first and with confidence – by offering a new way to order your morning coffee.

They had been calling Americanos “Canadianos” at their café for years. Now, we invited the rest of the country to do the same. No media buy. No budget. Just conviction.

Within 72 hours, cafés across Canada – and around the world – flipped their menus. Stickers reading “Proudly Serving Canadianos” went up in windows. Headlines followed.

And here’s the kicker: many of those cafés didn’t even serve Kicking Horse. That didn’t matter. This wasn’t about selling more coffee. It was about uniting Canadians, first thing in the morning, over a bold idea to bring us all together.

When Kleenex suddenly exited the Canadian market, Scotties moved fast to reassure consumers and claim the shelf space left behind. Despite being Canada’s top-selling facial tissue, Scotties still faced brand confusion as many people still used “Kleenex” as a generic term for facial tissue.

The “Here to Stay” campaign launched within 48 hours, using the brand’s loyal Scottie dog mascot to symbolize dependability. With simple, direct messaging across digital, social, OOH, in-store, and PR, we told Canadians exactly what they needed to hear: Scotties isn’t going anywhere.

The results? Massive share gains, record household penetration, and a clear shift in consumer preference. Kleenex may have left, but Scotties showed up – and stayed.

To elevate Cashmere UltraLuxe beyond functional claims and position it as a symbol of true luxury, we created the Cashmere UltraLuxe Bathroom Guide – a national ranking system for Canada’s most luxurious restaurant bathrooms, inspired by the Michelin Guide.

Targeting a vocal audience already obsessed with rating restaurant bathrooms online, we developed a clear set of criteria and awarded one, two, or three fleurs based on ambiance, amenities, and overall luxury – drawing from Cashmere’s embossed floral pattern.

The idea tapped into cultural buzz around restaurant rankings, positioned the brand in ultra-premium environments, and offered a smart alternative to the costly luxury marketing playbook. In doing so, Cashmere UltraLuxe became an official authority on bathroom luxury.

The holidays are full of giving campaigns, but Dairy Farmers of Ontario (DFO) wanted theirs to feel personal. With $2.6M going to children’s hospitals, the challenge was making that generosity truly resonate.

So we created the Magic Milk Glass – a playful invention that reassured hospitalized kids Santa wouldn’t forget them. Ontario children submitted cookie-cutter designs, five were chosen, and the magical glasses (with cookie shapes embossed into the bottom of the glass) were delivered to kids spending Christmas in hospital.

Tied to holiday nostalgia and the warmth of milk-and-cookies, the campaign earned social love, media pickup, and reminded Ontarians what milk really stands for: comfort, care, and love.

Under the brand’s “Let’s Do Something” platform, Second Life invited Canadians to rethink where the inspiration for their next project could come from – like the curb, after Christmas.

After the holidays, we challenged hobbyists and would-be makers to rescue discarded Christmas trees and give them a second life: as coasters, birdhouses, ornaments or anything handmade.

The idea sparked national media pickup, from CTV to Global News, and reignited the simple pride of making something yourself.

Lee Valley didn’t just sell tools – they sold the feeling of “look what I made.” And in doing so, they didn’t just recycle trees, they reminded Canadian makers of the joy and love for making things with their hands.

Scarborough hospitals serve 25% of Toronto’s population, but its hospitals have only received 1% of donations. The reason? Bias. Misconception. Years of being underestimated.

In this second phase of the campaign, we shifted the message from “help us” to “join us,” spotlighting the grit of SHN’s healthcare workers – the ones doing more with less, every day. Real staff, real community members, real Scarborough stories. Shot on 16mm, scored by hometown legend Maestro Fresh Wes, and carried across every screen, street, and station in the city.

The results? Millions raised, over a billion impressions, and a proud community finally seen for who they are: resilient by nature, and ready to rise.

When Canada Post’s strike threatened Scarborough Health Network’s biggest donation day, we didn’t fold – we doubled down.

Inspired by the ubiquity of sports betting advertising and Scarborough’s underdog mentality, we launched Bet On Us: the world’s first betting platform for a hospital.

With no exotic cars or luxury mansions to auction like other hospital charities, we invited people to place bets on real hospital outcomes – like babies born and surgeries performed – with every dollar going to support SHN.

With help from proud Scarborough influencers like Andre De Grasse and Kayla Grey, the campaign spread fast. The ask? Don’t just donate – bet on Scarborough.

The bet paid off with a record-breaking Giving Tuesday and reminded Torontonians that a bet on Scarborough is a sure thing.

Most people thought OK Tire just did tires. They don’t. They do everything – from oil changes to heavy-duty industrial repairs.

So we set out to change that with a series of straight-talking but cheeky films built around one confident message: Whatever the issue, it’s going to be OK.

The campaign tackled a series of repairs and services for every kind of vehicle – from pickup trucks to dump trucks – showing real-world fixes with charm, humour, and a few memorable words of encouragement.

On a tight budget and tighter timeline, we used in-house production and sharp storytelling to prove to Canadians that OK Tire has seen it all.

Toronto needed more than a tourism pitch – it needed a rallying cry. “100%” became that message.

Built around the city’s instinct to say yes – to ambition, creativity, and culture – the campaign positioned Toronto as a place where bold ideas don’t just belong, they thrive. Whether it’s launching a business, building an Indigenous tasting menu 351m in the sky, or chasing your first million, Toronto meets you with full support.

Launched to inspire U.S. business and re-energize the local tourism sector, “100%” became more than a message. It became a mindset – one that now fuels Destination Toronto from the inside out.